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Vanessa Smuts, London.



Vanessa is wearing Anatomic little black reconfigurable 100% organic cotton dress.

A little background about you

I was born in South Africa in the seventies. I'm fortunate to count myself and my friends among the misfits of society. I have a strong sense of fairness (a typical Libran trait) and have yet to grow out of my teenage existential angst. I cherish the experience gained with age, and continue to search for the meaning of life. I hope some day to do it justice. I'm vegetarian and run to stay fit and remain sane. If there is such a thing as reincarnation, I'd like to return as a poet or a musician.

What was your biggest creative influence(s) growing up ? 

I grew up on a bushveld farm in South Africa. The world beyond was gleaned from pictures of glamorous women posing in the pages of my grandmother's weekly issue of Fair Lady or Cosmopolitan, and fleeting glimpses of big cities like New York on b&w TV where the sidewalks were a sea of human faces bobbing on the tide. It was frightening yet fascinating. I especially wanted to visit Japan one day. Nature has been my greatest inspiration but I also learned that it is "pitilessly indifferent". My first drawings were of my mother's garden and I loved to dress up, changing my outfit multiple times a day (I once attended our local nursery school wearing my mother's petticoat as a dress and a fly net with lace edging as a veil, holding a small posy of daisies to complete the look). Clothing was my means of escape into a world of my own creation.

Working in the culture and heritage sector what do you think will be biggest innovation to impact in the next 20 years on your industry? 

The future is rarely a simple extrapolation from the present but people will certainly play an important part in shaping it. Technology is increasingly affecting our lives and the way in which cultural institutions like the V&A function and this has widespread ramifications. The culture and heritage sector promotes creative enquiry, both locally and globally, and challenges and critiques the world at large. Through creative thinking we can better understand and respond, whether through technology or by other means, to the future as it presents itself to us.

Personally have you been influenced by something which has given you a really different perspective ?

A recent visit to India opened my eyes to a very different way of life. The temples there are the heart of the villages and cities, it is asif the material world is secondary to the spiritual. Belief in a higher principle is not just an idea. People live by it. The west has yet to learn to let go of its attachment to the material world and its false wisdom before it can be freed of this mortal coil. Reading Tolstoy's writings from later in his life*, said to have influenced Gandhi and his principles of non-violence, has inspired me to keep searching for truth.

*("A Confession" and "What I Believe" by Leo Tolstoy)


SAbrina facchetti,   



Sabrina is wearing Anatomic reconfigurable 100% organic cotton flow dress. 

A little background about you..

I am an industrial designer from Italy.

I  started to work with emerging technology right after graduation and this lead to some international experiences across the globe and to the development of my own contemporary jewellery collection created using 3d printing.

I am now based in London where I work within the design industry whilst work on my own creative projects. 

What was your biggest creative influence(s) on your jewellery designs growing up ? 

I've always been inspired by nature and I am very fascinated by how nature supports herself and evolves and develops.

At the beginning I was more attracted by futuristic shapes and designs but I ended up understanding that all this is already there in nature and it's a never ending spring of inspiration.

For my jewellery designs instead I'm inspired by women, independent, determined, classy but also wild and free spirited.

I guess that putting together these two elements, nature and wild/free spirit women, is what I'm trying to do through my designs and in general with my life.

I've always been a little bit crazy and a wild spirit (ahaha).

Working in the creative sector what do you think will be biggest innovation to impact in the next 20 years on your industry? 

In this moment of great innovation and technology I believe we have to go back to nature in terms of respect, suistainability of production processes, human rights and materials.

I truly believe we are going to see something incredible and that a combination of tech and nature/values will produce amazing results.

People are more and more aware of many aspects of the industry and it's a responsibility to designers to carry deep meanings and work with a vision in mind and communicate this vision to inspire more and more people and spread positive messages.

Personally have you been influenced by something which has given you a really different perspective ?

I guess what influenced me the most is how much I travelled and lived out from my own country and my comfort zone.

I literally realized how much I grew and how much I'm proud of my roots and putting together these elements I guess is making me keep growing not only as a designer.

It was a real epiphany! Not the very first time, which was a nightmare (ahah), but the consciousness that came from the next time and all the others.



Anatomic is produced by East London charity Heba, which helps immigrant women gain new skills in a safe environment.

Anatomic chooses  certified organic cotton and recycled fibres as it's main fabric choice at design stage. ..endeavouring for 100% ethical fabric choice for the next production runs.

Anatomic recognises that the fashion seasons are a major contribution to unethical labour practises and has created a core trans-seasonal collection which can be bought and worn throughout the year. Periodically new pieces will be added.

A number of Anatomic garments have been designed to be worn in different ways and can be reconfigured for different looks for more wears per buy.

Bushra Burge Owner and Creative Director 

Bushra's  recent work has creatively used emerging technology such as VR within wearable technology and multi-sensory experiences. Her career started 20 years ago as a software engineer within financial data, including the very first pioneering corporate e-commerce sites. Since then she has also had successful careers in sustainable fashion, academia and wearable technology. Her multidisciplinary curiosity has led her to degrees in science and design from Imperial College, London College of Fashion and Central Saint Martins.  She is also a speaker, workshop facilitator and an international exhibiting interactive and visual artist. 

2018 Awarded WearSustain EU Grant for sustainable wearable technology 

2016 Finalist New European Awards


Head Designer - Farid Akmal

Farid Akmal Karim is a Bornean-born designer/technologist currently based in the UK. In 2010, he arrived in London by way of Kuala Lumpur to undertake a BA in Fashion Design and Marketing at Regents University. While studying, he found work as a design assistant for a few independent designers and found his trade in the industry as a pattern cutter and technician. He was also assistant to Web Editor of WeAr global magazine, a Fashion Workbook published in 8 languages. In 2015, he undertook an MA in Wearable Futures at Ravensbourne in its pilot commencement. During this time, he was engaged in design projects for the European Space Agency as well as the London Science Museum and was selected to be featured as part of their Couture in Orbit Project in 2016. In 2017 he was presented with an opportunity to launch his startup company in education and research of Wearable Tech within the Incubation Program at Ravensbourne, where he also teaches Wearable Tech to Fashion and Textile Design students. His work can be seen featured on the Huffington Post and on Euronews.